During the 11th week there was no Big Agency workshop as we was encouraged to collect primary data. We decided that we should collect primary research on how to create the best press release. We asked one of Ellas friend Camilla who works in a PR firm how to write good press release. Here are some factors she suggested:
- A catchy heading/subject
- When sending an email containing the press release said it first thing the morning so it is one of the first emails to be read.
- A good opening paragraph to sum up the press release
- include quotes
We managed to change our press release so that it would be ready to send out after Christmas break. In addition, we sent out our media list to Nick with all the companies that we are going to send the press release to.
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