This is my FINAL post to reflect on my time within The Big Agency. I have really enjoyed myself working with lookout on their PR team. I have enjoyed the experience and I feel as though it has increased my employability in the future.
I am excited to continue with lookouts new project and hopefully I will gain even more experience and skills.
22nd Week
During week 22 we had to deliver our videos. I thought everyone did a good job on their videos and I was really happy with Mia's voice over. I thought she was really clear and straight to the point. Now it was time to concentrate on our assignments. This is my last assignment so I am happy to devote a great amount of time in completing the assignment.
Even though we had a tight timescale for lookouts new project we did not have any contact this week from them to deliver the next steps.
Even though we had a tight timescale for lookouts new project we did not have any contact this week from them to deliver the next steps.
21st Week
This week was about more assignment support and also that it was crucial for the video to be created.
We met up later in the week to create the video I designed the powerpoint and outlined what each slide will contain. Zoe and Ella both created the in depth content for each slide and Emily wrote the script. Mia then created the voiceover for the powerpoint as well as improving the flow of the powerpoint.
A link to our video www.youtube.com/watch?v=GDW8DYJac0g
Me Mia and Zoe had a meeting with Eugen where he outline the project he wanted us to take part in. He said that there was tight timescale he wanted us to complete this by. With assignment deadline coming closer as well as the Easter holidays it has put pressure on us.
We met up later in the week to create the video I designed the powerpoint and outlined what each slide will contain. Zoe and Ella both created the in depth content for each slide and Emily wrote the script. Mia then created the voiceover for the powerpoint as well as improving the flow of the powerpoint.
A link to our video www.youtube.com/watch?v=GDW8DYJac0g
Me Mia and Zoe had a meeting with Eugen where he outline the project he wanted us to take part in. He said that there was tight timescale he wanted us to complete this by. With assignment deadline coming closer as well as the Easter holidays it has put pressure on us.
20th Week
Week 20 consisted of support for assignment two and how creative content is going to be crucial in the assignment. It was suggested that we start thinking of creative content that can be included in the assignment.
We had an exciting email of Nick today saying that he has an opportunity for paid work however, due to the nature of it we are not able to disclose in the detail. However, it sounds that my group are crucial parts of project and will be valued. We set up a meeting with Nick and Eugene for next week to discus in more detail.
We had an exciting email of Nick today saying that he has an opportunity for paid work however, due to the nature of it we are not able to disclose in the detail. However, it sounds that my group are crucial parts of project and will be valued. We set up a meeting with Nick and Eugene for next week to discus in more detail.
19th Week
Week 19 was regarding the excel course that will be available for students to take part in. This is something that I am considering taking part in.
We had little contact from Nick however, we were aware that he was out of the country. We decided to concentrate on planning content for the video.
We had little contact from Nick however, we were aware that he was out of the country. We decided to concentrate on planning content for the video.
18th Week
Week 18 was after PDW, during PDW I rang around more media companies and created a spreadsheet that I then sent to Nick. We hadn't had a meeting with Nick for a long time so I wasn't sure how he felt about the lack of responses from the press release.
I then had little contact from Nick for a while then mentioned other projects they had going and wanted another press release sending out for his new projects. He mentioned that he had emailed over a press release already created for us to send out however, no one in the group had received this. He also mentioned previously about contacting PR companies although when we asked about this he said not to worry about that anymore.
At this point we were confused in what task we should be completing
I then had little contact from Nick for a while then mentioned other projects they had going and wanted another press release sending out for his new projects. He mentioned that he had emailed over a press release already created for us to send out however, no one in the group had received this. He also mentioned previously about contacting PR companies although when we asked about this he said not to worry about that anymore.
At this point we were confused in what task we should be completing
17th Week
Week 17 was all about making sure we are keeping on track with our projects. We checked emails to find that one media company had replied to say the story was not strong enough. However, considering I had rang at least 6 media companies at this point it was disappointing to see that only one had replied. I aimed for next week to ring more media company to create spreadsheet that I could then hand to Nick with all our feedback
16th Week
During 16th Week I didn't attend the seminar. The main reason for this was that after checking emails we had no replies regarding the press release. therefore, I decided to ring around the media companies to check if we had the right contact details.
After calling the media companies a lot responded in telling me to resent the email or gave me alternative email addresses. So I resent all the emails to the companies with hope of replies, positive or negative.
After calling the media companies a lot responded in telling me to resent the email or gave me alternative email addresses. So I resent all the emails to the companies with hope of replies, positive or negative.
15th Week
Week 15 we learnt about creative briefs and how to be most effective in writing one. Our group decided to re look at the one lookout created and we felt as though the brief given to us wasn't the best as it lacked crucial detail such as the objective and the audience they wanted us to target.
In the seminar we checked to see if we had any replies from Ella's email which we did not. We decided to re create what the main email would say and we all personalised our own. We are going to email all the media companies before next seminar.
In the seminar we checked to see if we had any replies from Ella's email which we did not. We decided to re create what the main email would say and we all personalised our own. We are going to email all the media companies before next seminar.
14th Week
Week 14 was about presenting data and persona. The seminar discussed the concept of collecting data and that it is important when collecting data to use the right narrative, language and visuals to capture the audience. I also learnt about persona data and how much detail is necessary to stay relevant. It was interesting learning about presenting data because it is a key aspect of what lookout is about. So, it was good to learn more about what lookout do as a company.
During the seminar we also split the media list into who was going to contact who and we made sure that every company was covered. We also created a daft on how we would start of the email in order to try grab the audiences attention to read the press release. Ella sent out the first two emails.
During the seminar we also split the media list into who was going to contact who and we made sure that every company was covered. We also created a daft on how we would start of the email in order to try grab the audiences attention to read the press release. Ella sent out the first two emails.
13th Week
This week we was given the brief for assignment 2 which included creating a 5minute video which would highlight our creative outputs during The Big Agency. So, during the seminar we planned when we would record this video and what we thought would be the best way to present it. The seminar also gave us examples of what makes a good vide.
During the seminar I created an email address so that we could send the press release from the same account so that it appeared more professional. We also thought it would be easier to monitor the replies and who emails were being sent to.
During the seminar I created an email address so that we could send the press release from the same account so that it appeared more professional. We also thought it would be easier to monitor the replies and who emails were being sent to.
12th Week
This week we was given our marks back from our PDR I achieved 64 which is the equivalent to a 2:1 which I am pleased with. Mark also had one to one with us all and gave us feedback. I appreciated his feedback and I will take it on board for my next assignment.
Before the Christmas break we was able to update our press release with Nicks recommendations and he replied over the break that we was ready to send out. Nick also sent us some media companies to add to our list. Emily then found the contact details and added it our database ready for when we send out the press release.
11th Week
During the 11th week there was no Big Agency workshop as we was encouraged to collect primary data. We decided that we should collect primary research on how to create the best press release. We asked one of Ellas friend Camilla who works in a PR firm how to write good press release. Here are some factors she suggested:
- A catchy heading/subject
- When sending an email containing the press release said it first thing the morning so it is one of the first emails to be read.
- A good opening paragraph to sum up the press release
- include quotes
We managed to change our press release so that it would be ready to send out after Christmas break. In addition, we sent out our media list to Nick with all the companies that we are going to send the press release to.
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