14th Week

Week 14 was about presenting data and persona. The seminar discussed the concept of collecting data and that it is important when collecting data to use the right narrative, language and visuals to capture the audience. I also learnt about persona data and how much detail is necessary to stay relevant. It was interesting learning about presenting data because it is a key aspect of what lookout is about. So, it was good to learn more about what lookout do as a company.

During the seminar we also split the media list into who was going to contact who and we made sure that every company was covered. We also created a daft on how we would start of the email in order to try grab the audiences attention to read the press release. Ella sent out the first two emails.