After researching the different newspapers and magazines, mark suggested creating a database with all the contact information to use at a later date. Me and Emily created the database for the newspapers and magazines collecting addresses, emails and telephone numbers. Next week Emily will do the same but with the PR companies.
Ella started the creation of the Gantt chart that Nick from lookout! Requested which will contain all the information of events lookout! Have coming up in the next few months.
Hopefully after the data is finalised we will be able to make a start in creating content to move the PR campaign along.
The lesson was about competitor anaylsis and previous meetings suggested that their competitors where mustard. However lookout! Have competitor advantage with their lookout character as it creates their identity.
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